Bertina Ceccarelli joined NPower as Chief Executive Officer in May, 2016. She is an engineer by training and began her career in technology as a Systems Analyst for Procter & Gamble before moving into sales and marketing for the company. After P&G, she joined the National Broadcasting Company (NBC), where she served in several executive roles, including Senior Vice President, Marketing for NBC’s online ventures and Senior Vice President for Brand Strategy for NBCi, a portfolio company of the broadcast network.
After a successful career in the corporate sector, Bertina chose to transition her skills to the nonprofit sector. Growing up in a working-class family and the first to graduate from high school, she was drawn to a community that once supported her own educational endeavors. In 2001, Bertina joined United Way of New York City as Senior Vice President of Institutional Advancement where she led marketing, brand strategy, donor relationship management, fundraising, and corporate volunteer engagement.
Prior to her appointment at NPower, she served as Executive Vice President of Global Resources at the Wildlife Conservation Society where she led fundraising from private sources, capital campaigns, corporate strategy, conservation finance, membership, direct response, and events. She was responsible for generating over $85 million annually in programmatic and unrestricted funds. In her role she led brand development and strategy for the Society and launched Future Leaders, a workforce development initiative to accelerate career success for local Bronx youth.